Logo

Increase online security sales

Challenge

Just because you can’t see an online threat doesn’t mean it isn’t there. The internet never rests, nor does the multi-billion-dollar scamming industry. Research shows that scare tactics don’t work and getting noticed is key to engaging consumers.

Solution

Luckily for us, humour works a treat. Working closely with the client, we developed messaging based on the most obvious scams. Once the video was viewed consumers could click through to an education website and purchase for a chance to win a $4K TV.

Tasks

Creative Strategy • Concept Development • Script Development • Copywriting • Creative Direction

Results

Sales had a significant increase across all three product ranges.

See more