Just because you can’t see an online threat doesn’t mean it isn’t there. The internet never rests, nor does the multi-billion-dollar scamming industry. Research shows that scare tactics don’t work and getting noticed is key to engaging consumers.
Luckily for us, humour works a treat. Working closely with the client, we developed messaging based on the most obvious scams. Once the video was viewed consumers could click through to an education website and purchase for a chance to win a $4K TV.