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Increase online security sales

Challenge

Just because you can’t see an online threat doesn’t mean it isn’t there. The internet never rests, nor does the muti-billion dollar scamming industry. Research shows that scare tactics don’t work and getting noticed is key to engaging consumers.

Solution

Lucky for us, humour works a treat. Working closely with the client we developed the the most obvious scams. Once the video was viewed consumers could click through to an education website and purchase for a chance to win a 4k TV.

Tasks

Creative Strategy • Concept Development • Script Development • Copywriting • Creative Direction

Results

Sales had a significant increase across all three product ranges.

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