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Drive enterprise sales for Microsoft

Challenge

How do you engage time-poor enterprise customers and communicate the productivity benefits of having their teams work on a lightweight Windows 8 Tablet? Against a tight budget, Microsoft wanted a solution with more impact than a DL flyer.

Solution

By sending a lightweight balsa wood plane kit, we demonstrated the lightness and mobility of the Windows 8 Tablet, and gave them something to play with at the same time. What better way to engage this group and communicate mobility?

Tasks

Creative Strategy • Key Messaging • Concept Development • Art Direction • Copywriting

Results

Not available

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