How do you engage time-poor enterprise customers and communicate the productivity benefits of having their teams work on a lightweight Windows 8 Tablet? Against a tight budget, Microsoft wanted a solution with more impact than a DL flyer.
By sending a lightweight balsa wood plane kit, we demonstrated the lightness and mobility of the Windows 8 Tablet, and gave them something to play with at the same time. What better way to engage this group and communicate mobility?
