Microsoft wanted the principals of private schools across Australia to consider the powerful Surface Pro 3 tablet as an alternative to laptops. In a market dominated by Apple we needed to send a direct mail piece that didn’t get binned to drive product awareness, event attendance and sales.

We created a high-impact video brochure that looked exactly like a Microsoft Surface Pro 3. When it was opened, a video played automatically on the ‘screen’ with the user able to choose between three videos and alter volume settings. The direct mail was so realistic, people videoed it and it went viral.