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Drive enterprise event attendance and leads

Challenge

Microsoft wanted the principals of private schools across Australia to consider the powerful Surface Pro 3 tablet as an alternative to laptops. In a market dominated by Apple we needed to send a direct mail piece that didn’t get binned to drive product awareness, event attendance and sales.

Solution

We created a high-impact video brochure that looked exactly like a Microsoft Surface Pro 3. When it was opened, a video played automatically on the ‘screen’ with the user able to choose between three videos and alter volume settings. The direct mail was so realistic, people videoed it and it went viral.

Tasks

Creative Strategy • Key Messaging • Concept Development • Art Direction • Copywriting

Results

Event registrations oversubscribed • Inbound leads highest to date • Pack went viral across 16 publications globally • 25,000 YouTube views in 2 days

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