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Drive sales for Lenovo and the channel

Challenge

Lenovo's research identified that 40% of PCs in SMBs were over 3 years old. This presented a timely opportunity to help their resellers generate sales.

Solution

Older machines are slower and less productive for workers. Not upgrading to ‘save money’ is a false economy with technology. So we came up with an idea that demonstrated just that.

Tasks

Creative Strategy • Key Messaging • Concept Development • Art Direction • Copywriting

Results

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