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Define key messaging and sales drivers

Challenge

Intoto is a new software company with multiple solutions and target audiences. After a workshop we gleaned insights into how to tap into the emotional and rational drivers that lead to purchase.

Solution

We created a convenient handbook that turns intangible software into simple compelling language. It’s so simple that now all of Intoto’s employees understand what the software does and how it helps businesses.

Tasks

Workshop • Creative Strategy • Key Messaging • Art Direction • Copywriting

Results

Not Available

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