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Generate C-level meetings

Challenge

Citrix NetScaler accelerates application performance five-fold; perfect for the 30 managers of Australia's largest websites. These tech guys are busy and a tough crowd to impress.

Solution

We appealed to their inner geek. Unashamedly. And created the most popular and sought-after direct mail Citrix has produced, with inbound calls requesting extras.

Tasks

Creative Strategy • Key Messaging • Concept Development • Art Direction • Copywriting

Results

• 30 prospects • 19 meetings • 63% response

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