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Generate meetings with hr executives

Challenge

It’s always a challenge to retain top executives, so Baxters developed a product that helps companies retain them by minimising tax on bonuses. The challenge was getting meetings with Tier 1 HR managers and getting noticed.

Solution

Baxters’ product is a contract both the executive and the company commit to over five years. Almost as long as some marriages last. It’s a mutally benificial, consensual agreement between two grown-ups. The fluffy handcuffs demonstrated this perfectly.

Tasks

Creative Strategy • Key Messaging • Concept Development • Art Direction • Copywriting

Results

65 Prospects • 23 Meetings • 49% Response Rate

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